Key SEO Stats and Why It’s Still a Top Marketing Strategy

93% of online experiences start with a search engine.


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When a customer wants to buy a new product or service, or want to know about a certain business, they pull out their favourite search engine. Almost all online experiences start with a search engine such as Google, Yahoo, or Bing. It’s rare for customers to know exactly what they want. They do have the idea but they need a search engine to guide them.

If your business isn’t found in the search results, how will your customers find you? Most likely, they won’t. However, customers will find your competitors and give them their business. SEO puts your website in the search engines, making your business an option for consumers.

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Google currently holds 92.81% of the global search engine market share

Followed by Bing at 2.79% and Yahoo! At 1.87%. As you can see, Google dominates the search engine market, so it’s not surprising that a huge majority of marketers rely on this platform for SEO. Most, if not all, SEO strategies will focus on optimizing Google when compared to the rest.

At this point, SEO pretty much indicates that it’s a campaign for the Google search engine. Thus, it makes perfect sense that you focus the majority of your efforts on Google. If you’re looking to optimize for other search engines, you’re free to do so but only as a supplement for your Google SEO campaign.

81% of customers do some type of online research before a purchase decision

SEO is an excellent marketing tool because you can target users who are already further into the buying cycle. This means customers who have high buying intent and are ready to make a purchase. If you can put your business in front of customers with high buying intent, the chance for a conversion is very high.

This is why you must optimize for the right keywords and phrases. You could use “buy now” keywords, branded searches, specific products, and more for targeting customers who have money in their hands.

75% of internet users don’t bother scrolling past the first page of the search results.

You’re perhaps thinking, “having my website listed on the second or third page should be good enough, right?” If you can’t manage to rank on the first page of Google, your website might not as well exist. 75% of users just browse the first page of the search results, perform a quick scan, and click a link or two. Very rarely do they venture to the wasteland that is the second page of the results.

The goal of SEO is to optimize your website so Google thinks that it’s the most relevant and useful to users who are searching for certain keywords. So you’re getting highly-targeted visitors who are interested in the product or service you provide.

72% of digital marketers said that content is one of their most effective SEO strategies.

There’s a bit of confusion over SEO and content marketing. Is SEO and content marketing different from each other? Are they a good fit together? Is it possible to combine the two? Think of SEO and content marketing as the PB&J of digital marketing. Both of these strategies are a good fit and work well together. In fact, we could go as far as saying that SEO is all about content, and vice versa.

A good SEO campaign will revolve around content of some type. To apply SEO in a broader way, it needs content marketing due to its holistic nature. Conversely, to ensure the success of your content marketing, it needs the technical skills provided by SEO.

SEO has a close rate of 14.6%

For your reference, the close rate refers to the percentage of leads turning into conversions. Now, that doesn’t look much, does it? If you compare SEO’s close rate with that of traditional marketing, you’ll find just how impressive the former is. The close rate for traditional marketing methods like print, TV, or radio is only at 1.7%.

Obviously, your mileage may vary but there’s no shortage of ways to increase your business’ close rate. With an increased close rate, your company will grow its customer base, revenue, and market share. With growth like that, you’re positioning your company as an industry leader.

72% of customers who have performed a local search are likely to visit a store within 5 miles.

This stat is a case for the importance of local SEO. If you have a small to medium-sized business, local SEO is something that you should pursue. Some examples of businesses that can benefit from local SEO are lawyers/law firms, doctors/healthcare providers, plumbers, and restaurants.

Not all businesses lend themselves well to local SEO solutions – usually ones that are online only. However, if you have a brick-and-mortar shop, it’s always a good idea to optimize your website for local SEO.

28% of local searches result in a purchase

It’s another statistic that reinforces the importance of local SEO. This because users who have made a local search often have a high buying intent. These are people who want to find a restaurant, bakery, boutique, dentist, plumber, and more.

Investing in a strong local SEO strategy will allow your brand to connect with this particular segment of your targeted audience. Leveraging local SEO can result in increased revenue and new customers. For example, a restaurant may receive more reservations and a dentist may acquire more new patients.

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The Focus Is On You

The “You-First” mentality ensures that we continue to earn your business each month. With promises of strong SEO strategies integrated with next-level client services, your experience with Stark Digital will be second-to-none. You won’t find an SEO company with a clearer vision, more scrupulous methodology or more dedicated team than Stark Digital! We built our business from the ground up and were proud that it’s become a well oiled optimisation machine which delivers nothing but results for small businesses just like us!